Apr 26 2009
Non-Profits and Businesses Partner
When businesses partner with local non-profits, they can see an increase in the amount of people purchasing their goods and services.
There is a real estate company in the town where I live that is always partnering with local organizations to increase awareness of the work the latter do and serving as a donation drop-off point for many of them. In the winter, they were where you could drop off scarves and hats for those who needed it, and now you can drop off canned dog and cat food for the humane society. My husband and I are in the process of buying a home, and I’d like to use them as our realty company just because of the work they do supporting local non-profits.
Another way for businesses to work with local non-profits is to donate a percentage of profits during a specified month to a non-profit and to advertise this through flyers, ads online (Craigslist, your local newspaper) and in print, and through your e-mail newsletter list, for example. Businesses can also round up the price(s) of a product(s) to the nearest $1, $5, or $10 and donate the difference between the cost of the item(s) and the amount to which the item(s) were rounded up.
There are lots of other ways for non-profits and businesses to help increase their public reach and influence by working with one another to raise money for a non-profit. A business may very well find that their reputation as a community-serving business will draw in a new set of customers. Be creative and work together to make your local community services stronger and more viable in these tough economic times!
